The essence of a brand is what it conveys to you, it is connect with your values and resonate with your mission as a project.

In my opinion, the essence of a brand is what makes a project special. From here, I want to introduce you to this brand and share its values and essence with you.

Cuchara o Tenedor is a brand of jewellery and decorative items based in Recover, Recycle and Reuse Everyday objects such as cutlery, in this case antique, to which I give a new lease of life by modifying the main function for which they were created. These are pieces of cutlery that have become obsolete due to the materials they were made from, but which retain their great aesthetic potential, because in the past cutlery was made with great taste and style.

Each spoon or fork is unique, just like us, but they all have something in common: their brand message.All of them speak of the importance of awareness in our consumption, recycling, the search for sustainability and the value of handmade products, respect for the environment and its power to inspire, generating an impact to live with an awakened conscience.

“KEEP YOUR ATTENTION AWAKE”

In this project, I create jewellery full of symbolism They aim to make us feel unique, beautiful and authentic, as we choose something that we like aesthetically but also resonates with us ethically. They create an evolution from the originality and exclusivity of each piece to small-scale production support, promoting artisanal manufacturing processes and female entrepreneurship.

There are many of us who desire this. change of consciousness, and we see that it is very necessary to change the way we relate to the environment and begin to coexist with it. That is why each piece generates a positive change in us and in our surroundings.

I feel that I have to contribute my grain of sand with my project. I would like to inspire you to make an impact together, promoting evolution through mindfulness, awareness, gratitude, and love.