HOW TO START A BUSINESS AND ENJOY DOING IT

Over the years, I have learned that entrepreneurship and marketing have many connections with life and human behaviour, with people. That is why the qualities you have as a person are the same ones you should show in your business.

There are many superpowers, virtues, or qualities that one must have when starting a business, because entrepreneurship itself is a talent. To grow a project, you need a lot of talent, perseverance, and above all, passion and enthusiasm. Enthusiasm is contagious to others and is what recharges our energy. It radiates and is transmitted to the people around you, and your customers will pick up on it.

SELF-AWARENESS AS A FOUNDATION

Self-awareness is extremely important. Know yourself well, recognise your many skills and values, as well as your shortcomings and weaknesses, so that you can learn and strengthen your knowledge and thus evolve. The goal of this self-awareness is to pave the way, keep your feet on the ground and, with the utmost enthusiasm, open your eyes so that you can see clearly.

Being a small business owner allows for a great deal of flexibility, as everything you do is easily modifiable.

“Patience allows you to do one of the most important things when starting a business: sow and reap over time.”

-Cristina Camarena-

Differentiating your entrepreneurial project depends on your perspective, your way of doing things, your values, your way of being with others, your worldview, your creativity, your strategies, and your storytelling; in short, your Brand Essence.

Nowadays, you can find many books and courses available on this topic, because it seems that entrepreneurship has become «fashionable» in recent years. However, not all that glitters is gold; entrepreneurship involves many sacrifices, just as it brings many advantages.