On the occasion of Fashion Week Revolution, I want to show you the most human side of a brand: its beginnings. When you discover a brand that has already come a long way, you can't imagine its beginnings, its achievements, its insecurities... Well, let me tell you that I'm sure even large companies have gone through the same thing.
I'm going to tell you a little bit about how this brand got started. Its first logo (which I «designed» myself), the first markets I participated in, the pieces made with cutlery, which were much chunkier than what I make now, ah! And I also made accessories with fabric flowers, hairpins, headbands, flower garlands and magnets) XD. It seems like a thousand years ago, and well... it's been about 11 years now. It's easy to say...
The first sporadic markets were in Barcelona until 2013, when I came to Menorca and something clicked for me to embark on the adventure of entrepreneurship. Because it was really then, starting that summer, that I focused on Cuchara o Tenedor as a way of life and work, and from then on, everything took shape and soul.
Since then, the brand and its creative process have been closely linked to slowmade, conscious creation, and designs with a message. That is why this campaign is so closely aligned with this brand of recycled jewellery made from antique cutlery.
Slow fashion is a reaction to the fast fashion movement. Through the artisanal and conscious creation of each piece, the brand's essence seeks to transparently communicate its values of sustainability.
This type of production breaks with excessive consumption, and each piece promotes this way of thinking and conceiving fashion from a conscious, ethical approach that respects the environment, workers and consumers.
